Transforming Media Metrics into Real Business Impact in Programmatic Advertising

Understanding how to convert media metrics into concrete business results is essential. It's common to rely on metrics like CTR, impressions, and conversion rates as proxies, but interpreting these numbers into actionable business insights and outcomes is key. Here are some focal points on this topic: Key Metrics: Which media metrics do you concentrate on, and why are they significant to your objectives? From Insight to Strategy: How do you effectively transform these metrics into strategies that bring positive changes to your business? Measuring Incremental Gains: What methods do you use to determine the added value of your programmatic campaigns?