Should You Choose CPC or CPM for Your Luxury Ecommerce Remarketing Campaign?

When setting up a remarketing campaign for a high-end ecommerce store selling products priced over $20,000, it’s essential to consider whether to use CPC (Cost Per Click) or CPM (Cost Per Thousand Impressions) bidding. Both bid types have their own strengths. CPC might be more cost-effective if your goal is to drive precise traffic, while CPM could be better for enhancing brand visibility among a targeted audience. Additionally, setting clear goals, such as conversion rates or viewability targets, can help measure the success of your campaign more effectively. For luxury products, where the customer journey is longer and more complex, CPM may often provide better results in maintaining top-of-mind awareness for potential customers. However, A/B testing both methods can give a clearer insight on what works best for your specific audience.