Prebid Introduces Dynamic Flooring to Optimize Ad Revenue

Prebid, known as the second most widely used header bidding technology, is raising the bar with its new Prebid Flooring Module. Reflecting on the past, we can see how Prebid's open-source header bidding revolutionized the industry by giving publishers better access to a vast pool of demand, thus enhancing their reach and competition for ad impressions. With advancements in technology, Prebid aims to resolve current issues, starting with the 'Price Floor.' The Prebid Floors Module allows publishers to set a minimum CPM bid required for their ad inventory to be considered. This ensures that valuable ad spaces are not sold at a lower rate than they deserve. In Prebid auctions, there are now three ways to set price floors: by Ad Unit, Package-level floors, and Dynamic floors. The first two methods involve manual adjustments, whereas Dynamic Floors use algorithms to automatically set optimal price floors based on market changes. Prebid recommends the use of Dynamic Floors for optimal revenue performance: 'We strongly recommend an automated flooring method compared to manual, sporadic updates.' The flexibility of the Price Floor Modules allows the use of package-level or ad unit-level floors alongside Dynamic floors. Prebid has teamed up with a Dynamic Flooring provider that brings its own innovations to enhance this technology. This development marks a significant advancement, optimizing the Prebid stack to auction impressions at ideal prices, thereby increasing the likelihood of Prebid securing the winning bid. This enhancement ultimately boosts the publisher's Prebid revenue share and reduces the reliance on limited revenue sources such as Google Ad Manager (GAM). Have you tried Dynamic Flooring, or come across articles explaining how it works? For more detailed information, visit: https://docs.prebid.org/dev-docs/modules/floors.html#dynamic-floors.