Guidance Needed for Native Video Ads Setup in DV360 Without CM360 Tracking
Hello all,
I’m looking for assistance with setting up native video ads in DV360 without utilizing CM360 tracking, which is typically used for standard native ads.
It appears that CM360 tracking does not apply to native video ads. From what I understand, conventional CM360 tracking isn’t necessary for these types of ads (refer to Article, Point 3).
According to the article (link provided), when a video is uploaded and a landing page URL is included, a CM tracker and a CM video creative file are automatically generated in the backend of the CM360 advertiser it’s linked to. Because of this automatic process, advertisers are unable to add their own CM trackers, which could lead to double counting and reporting discrepancies.
If anyone has experience with this, could you please share what additional steps are needed to properly set up tracking for native video ads?
Thank you!
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