Examining the Significance of TVQI Scores and Conversion Rates in CTV Campaigns via TTD

I've been wondering if there's any real worth in TVQI scores and the impact on conversion lifts for CTV campaigns within The Trade Desk (TTD). So, here's the deal: I was reading about TTD's TVQI metric, which they prominently display when you look at your ad groups for CTV in their platform, Kokai. What I gather is that TVQI gauges contextual relevance and audience reach, somewhat similar to a Nielsen OTP score. Currently, I'm running two distinct campaigns. One is a PMP targeting viewers of a specific list of sports networks or apps, limited to nighttime viewing. The other campaign, for a different advertiser, has more focused audience targeting but runs on high-impact CTV, which is a set contract spanning multiple apps—not as niche as the first campaign. The TVQI for both campaigns is approximately the same, around 75. What should I deduce from this? Is there substantial value in the TVQI metric, or is it somewhat arbitrary or lacking in clarity? Has anyone observed a link between high TVQI scores and strong conversion lifts from their CTV campaigns? Or should we view TVQI with a bit of skepticism?