Considering Alternatives to Google Ads for Healthcare DSP Needs

We've found our experience with Google Ads to be mediocre and are looking into self-serve DSP options for our healthcare advertising needs. With a budget of $250k a year, we prefer a solution that doesn’t tie up funds in long-term contracts. StackAdapt appears to be a promising choice. We already have extensive audience lists that perform well for targeting and lookalikes on social platforms. While we considered using NPI data, it's not quite aligned with our B2B outreach as our primary audience focus isn't associated with NPIs.