Comparing YouTube Ad Purchases: Google Ads vs DV360 – Which is Better?

If you're mainly focused on buying YouTube ads and you handle your other non-Google advertising through another DSP like The Trade Desk (TTD), you might be wondering about the differences between Google Ads and DV360. While Google Ads does not have a platform fee, DV360 does. Understanding the cost implications and possible benefits of each option can help you make an informed decision regarding the best platform to use for your YouTube ad campaigns.