Can Unbilled PMP Deals Affect DSP Bidding in Programmatic Ads?

Let's dive into how a publisher's arrangement with their SSP regarding unbilled PMP deals could influence DSP bidding. Suppose a publisher and their Supply-Side Platform (SSP) have an agreement where the SSP will not bill certain PMP deals as part of a trading arrangement. Would this setup impact Demand-Side Platforms (DSPs) when bidding on those deals? It's essential to understand the nuances of these arrangements in the programmatic advertising landscape. Such deals could potentially affect the bidding behavior of DSPs, even if the SSP isn't sending bills for these specific agreements. The lack of billing could influence the financial dynamics and decision-making processes for participating DSPs, depending on how they are structured and how they perceive the value of these unbilled deals.