Bob Hoffman's Book Reveals Wasted Billions in Digital Ads

Hey everyone, Is anyone here familiar with Bob Hoffman’s work? He just published a book titled 'Inside The Black Box: How marketers waste billions on online advertising.' The title pretty much says it all. He includes a quote from someone he's close to, and it really resonated with me: 'Now that I’m on the client side, I've noticed something strange: No one actually wants the digital ad numbers to be true as long as they look good. Regardless of whether it’s about reach, engagement, or any other ridiculous metric they use. Clients crave to see monthly increases in numbers, irrespective of their accuracy or value. The same goes for the media planners, buyers, account teams, and even the creative folks. No one dares to question the numbers' effectiveness because they all love showing the CEO (who often doesn’t get marketing) that we’ve gained a certain number of followers, reached more people, and more individuals have seen our content. It’s a collective delusion. None of the parties involved want to scrutinize the numbers as long as they look good. It’s pretty sad.' So what do you all think? Should we just collect our paychecks and move on, or does someone genuinely care enough to strive for better?