Best Alternatives to CM360/DCM for Multi Touch Attribution and Conversion Path Reports

Considering the best platforms for Multi Touch Attribution (MTA)? If you're looking to see performance across different advertising tactics like Facebook, Google, and TikTok, and want a detailed conversion path report, there are several alternatives to CM360/DCM that you might find suitable. While it's a common choice, there are other platforms that can match or even exceed its capabilities in certain areas. Platforms like Neustar, Attribution app, or C3 Metrics can offer robust MTA solutions and comprehensive reporting features. If you prefer a visual example, many of these tools provide dashboards that showcase performance across multiple channels. Finding the right tool depends on your specific needs, but exploring these options can give you a solid start.