Will Limiting Frequency Speed Up My BLS in DV360? Tips for Your Month-Long Campaign

If you're running a Brand Lift Study (BLS) in DV360 and limit the frequency to 1, it won’t necessarily make your BLS complete faster. Frequency capping controls how often your ads are shown to individual users but doesn't directly impact the duration of your study. For your month-long campaign, focus on aligning your frequency cap with your campaign goals and audience size to ensure accurate and insightful results.