Why You Should Monitor and Optimize Campaign Performance by Day and Hour

Have you been ignoring the impact that different days and times can have on your campaign's performance? When you configure your programmatic ads to maintain a consistent pace, you may not be taking into account how weekdays and hours can affect results. The automatic spending algorithm will allocate the same budget daily, working as it is designed to do. However, if certain time periods, such as weekends, see a drop in performance, the algorithm won't adjust its spending unless you manually step in to optimize it.