What Can Truly Address Ad Fraud and Ineffective KPIs in Programmatic Ads?

In the challenging landscape of ad fraud, meaningless KPIs, and MFA issues, what might be the ultimate solution? Could it be optimizing the supply path (SPO), enhancing backend systems, or perhaps a comprehensive tool that integrates SPO, backend optimizations, and a contextual crawler? Or is there another approach entirely? It’s essential to determine what could effectively resolve these widespread issues.