Understanding Simple Programmatic Ad Terms for Beginners

Ever wondered how online ads know just what you like? Let's explore some cool terms that help this magic happen. DSP stands for Demand Side Platform. It helps companies buy ads all around the internet. CDP means Customer Data Platform. This gathers info about users to make ads smarter. SSP, or Supply Side Platform, helps websites sell their ad spots. And DMP is Data Management Platform, which collects and manages data for better ad targeting. These tools work together to show you ads that you might actually enjoy!