Understanding Conversions and Fires in StackAdapt Campaigns

I’m trying to clarify the concepts of 'conversions' and 'fires' in our StackAdapt campaigns. While StackAdapt doesn’t provide extensive information on this, I need to explain it to my boss. From my understanding, 'conversions' refer to the events tracked and directly attributed to our campaigns. On the other hand, 'fires' indicate the number of times a tracking pixel was triggered, but these events are not necessarily linked to our campaigns. Is my interpretation correct?