Strategies for Ensuring Full Budget Spend on CTV Campaigns

If you're managing a Connected TV (CTV) campaign with The Trade Desk (TTD) and need to spend the full budget and deliver impressions to a specific first-party audience in a particular geographic area, you might face pacing issues. Even after removing TV quality rails, raising bids, setting the campaign to pace ahead, and applying daily caps, the campaign may still not pace at 100%. Consider other innovative optimization techniques to ensure the entire budget is utilized in time. For instance, you could expand your audience segment slightly if it still aligns with your target. Another approach is to diversify your inventory sources by tapping into additional CTV PMP deals. Additionally, exploring contextual or behavioral data can refine your targeting criteria. If feasible, reallocating portions of your budget to high-performing times of the day or days of the week might also help. Lastly, you might want to consider cross-platform campaigns involving other media types or platforms, such as social media ads or display advertising. Expanding your advertising horizons could improve the overall performance of your campaign and ensure budget compliance.