Oracle's Exit from Advertising Could Benefit Programmatic Ads

I've read numerous articles discussing Oracle's decision to leave the advertising sector. Despite having various components, their BlueKai/marketplace platform was essentially a massive cookie-based data pool that failed to keep pace with industry advancements. It's disappointing to see so many brands, agencies, and media buying groups heavily dependent on such outdated data. This move by Oracle might serve as a wake-up call for a significant portion of the industry, encouraging them to seek better alternatives and move away from relying on such outdated methods. In my honest opinion, this could be a step in the right direction for the programmatic advertising ecosystem.