Maximizing Amazon Prime Budget for UK Condoms Brand: Strategies and Tactics

Hello everyone, I’m collaborating with a UK-based condoms brand that wants to allocate its budget toward Amazon Prime. I need insights on demonstrating budget incrementality and integrating it into a full-funnel approach. What targeting parameters should we consider? Are there any specialized ad units we should employ (I’ve reached out to Moloco, although it appears less relevant for CTV)? I also have some first-party data. How can this be leveraged effectively? How can we utilize these signals to navigate through the funnel? Your input would be greatly valued.