How Accurate is DV360's Demographic Targeting in a Post-Cookie World?

DV360's demographic targeting has traditionally depended on data aggregated from cookies set by various websites. With the impending deprecation of third-party cookies, there's a growing concern about how this will affect the accuracy and reliability of programmatic ad campaigns. Marketers and advertisers are now exploring alternative solutions, such as first-party data and contextual targeting, to maintain effectiveness. As the digital advertising landscape evolves, it's crucial to stay informed about new strategies and technologies that can compensate for the loss of third-party cookie data.