Helping a Client Understand Programmatic Ad Metrics
Hi,
I am managing a client's ads through DV360 and they've expressed concerns about not seeing a clear connection between our metrics and their own analytics data. Although I've guided them on where to locate the UTM acquisition in GA4, they remain confused.
Can anyone offer advice on how to better address this issue or provide more clarity? This is a significant client and resolving this is important.
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