Exploring Client-Side Roles with Senior Tech Experience in Programmatic Ads

Are you thinking about shifting from a vendor role to a client-side position in the realm of programmatic advertising? With around 8 years of senior technical experience and a current compensation of $200k, you might be wondering which job titles to aim for. It's important to align your search with roles that appreciate your expertise and offer comparable compensation. Positions like Technical Lead, Programmatic Advertising Manager, or Senior Solutions Architect in client-side companies could be a good fit. Keep in mind that these roles are typically found at larger companies or those heavily invested in adtech, so targeting big industry players might yield the best results for your career aspirations.