Current Performance of YouTube's VVC Campaigns across Ad Formats
As the 'Only Skip' ad option on YouTube is set to be phased out soon, VVC (which includes Skip, InFeed, and Shorts) is becoming the primary choice for many brands. However, a number of these brands are experiencing low View-Through Rates (VTRs), though this metric can vary depending on the ad format and the video's length. I'm curious if anyone else is currently running VVC campaigns and, if so, what their overall VTRs look like, particularly when broken down by ad format.
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Alguém consegue me resumir o que o Open Bidding se diferencia do Preferred Deal ou do Private Auction?
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