Simplifying Cost and Performance Breakdown by Audience in Programmatic Ads

It can be quite challenging to get a clear breakdown of costs such as data, media, fraud, and platform fees by audience and outcomes (like DCM revenue) all in one place. DV360, for instance, makes it difficult to compare performance by audience with a breakdown of data costs. Does The Trade Desk (TTD) or other Demand-Side Platforms (DSPs) make this process easier, offering a more straightforward view?