Analyzing Non-English Ad Placements in Australian YouTube Campaigns
During our recent evaluation of YouTube ad placements handled by our agency, we discovered that 40% of the advertisements ended up on non-English YouTube videos, predominantly in Urdu. This is puzzling since our target market is Australia, where English is the primary language spoken by the majority. This has led us to question whether these views might be fraudulent. However, if they are legitimate, we need to understand why such a high percentage of our ads appear on non-English content.
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