Why Use Both Pre-Bid and Post-Bid Settings in a Campaign?

Many wonder about the rationale behind applying both pre-bid and post-bid settings to a programmatic ad campaign at the same time. Normally, it might seem like you should only use one. However, combining the two can be advantageous. Pre-bid settings help optimize bidding strategies before the auction happens, while post-bid settings ensure ad quality and brand safety after the bid is won. By leveraging both, you can maximize the effectiveness and efficiency of your campaign.