Integrating Today's Weather into Your Programmatic Advertising Strategy

To enhance your target segments by including real-time weather conditions like heavy rain or winter storms, you can leverage a nationwide list of IPs, HEMs, or MAIDs updated daily with weather statuses. This can be seamlessly integrated into your DSPs like Beeswax or Madhive alongside your other targeting criteria. By doing so, you ensure that your ads are relevant and timely, potentially increasing engagement and conversion rates.